FCB Connect App Ecosystem - WISfans Presentation by CarloscMoreira
WISfans© system developed by WISekey.com keeps fans engaged on and off the field through a digital ‘clubhouse’ ecosystem that taps into sport franchise’s fanbase, centralizes and curates the massive amount of content (blogs, match reports, videos, photos, fan-supported social campaigns,Twitter, Facebook and sports forums), and injects ongoing exclusive additional content provided by the team and its players. Fans can also click through to ticketing, merchandise purchase, and sponsor sites. The platform also continually folds in new cutting-edge digital perks for fans to try such as facial biometric comparisons with the teams’ star players. They also provide backend analytics and CRM club marketing teams in turn leverage towards engagement and growth.