With the emergence of COVID19, the world is experiencing unprecedented challenges that could erase all of the 4th Industrial Revolution developments. The pandemic has profoundly impacted the ongoing digital transformation by accelerating the need for countries and individuals to start adopting digital technologies to ensure their basic well-being, and future productivity.
This webinar is co-organized by WISekey, OISTE.ORG and the Trust protocol Association. The purpose of the Trust Protocol Association is to establish a new Trust Protocol for the Internet to create a new Global Trust platform by combining traditional Cryptographic Trust Models with distributed blockchain ledgers. The mission of the Association is to create an ecosystem of governmental, technology and business partners, where each partner represents a node with the possibility of having multiple nodes per country.
| Date & Time | September 17, 2020 03:00 pm CET |
| Title | How to protect Consumers and Brands to stay resilient during the COVID-19 pandemic. |
| Agenda | There are many threats to the makers of luxury goods, licensed sports apparel, wines & spirits, printer ink cartridges, batteries or other valuable products. Counterfeit goods rob them of legitimate profit. Counterfeit products also often lead to bad user experience, damages and even potential health issues Tracking and tracing products through the supply chain is extremely complex and even if their authentic goods make it to their retail locations safe, they still need to find unique ways to engage the end-customer and win their business. So far, the choices have been to protect goods with one technology and attract customers with another disconnected one. What can brands do to protect themselves? – Protecting brand equity and revenue while creating new connections with end customers – Blockchain technology can be very effective as the trusted cloud-based ledger ensures that the identity of the product can’t be duplicated, manipulated or faked, and increased visibility in parts of the supply chain promotes an unprecedented level of trust. It means governments can better protect citizens, while business partners can be certain trading documents are real. Consumers can check the quality and provenance of products, and banks can reduce processing time. And, it’s all paperless. Combining the blockchain technology together with our WISeAuthentic PKI platform, leverage even further the unified way to shield these brands from the harmful effects of illicit trade, while enhancing transparency into their end consumers and the entire ecosystem. |
| Presented by | – Pierre Kauffmann : Blockchain Leader IBM Switzerland & Executive Enterprise Architect – Anthony Lamy : Partner/ Chief Revenue Officer at Wecan Group – Frederic Millet : Director Illicit Trade Prevention, Smoke-Free Products – Philip Morris international – Carlos Moreno : Vice President Corporate Alliances and Partnerships at WISeKey |
| Moderated by: | Benjamin Stump : VP of Business Development, Brand Protection & Customer Engagement at WISeKey |
Our Speakers
[omember id=”Carlos_Moreno” name=”Carlos Moreno” title=”Vice President Corporate Alliances and Partnerships at WISeKey” picture=”https://cdn.wisekey.com/wp-content/uploads/2020/08/wisekey-carlos-moreno-1.jpg”]
Mr. Moreno has more than 18 years experience in Sales Engineering, Sales Management and Business Development. He has worked extensively on strategic projects for both national and multinational companies in the financial and industrial sectors throughout his career. He has held executive roles in the areas of people management, sales coaching, market analysis, establishment and implementation of account plans. In his role in WISeKey, he oversees commercial relationships with strategic customers and helms market analysis and go-to-market strategies He has also contributes to the the design of solutions and architectures in projects related to infrastructure, data, applications, security, and dentity management, and the overall evolution of WISekey’s product suite. He oversees complex selling related to new technologies.
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[omember id=”Pierre_Kauffmann” name=”Pierre Kauffmann” title=”Blockchain Leader IBM Switzerland & Executive Enterprise Architect” picture=”https://cdn.wisekey.com/wp-content/uploads/2020/08/wisekey-perrie.jpg”]
After completing his PhD thesis in Computer Science, Pierre joined IBM almost 20 years ago. That was the time when organisations struggled to adopt the Internet and get the benefit of this change in perspective. Then, when Artificial Intelligence, Mobile as well as Cloud and to some extend Quantum changed again the way organisation had to adapt to changing ecosystems, Pierre helped them to pave their ways to get the most of each of these evolutions and moreover supported them to govern these changes.
Nowadays, Pierre focuses on Blockchain for the Swiss market and as always, he is sharing his experience and helps any organisation from the startup to NGOs via multinational companies to embrace this radical change in this world in motion. His vision is to make blockchain simple for anyone to get benefit of it.
Pierre’s motto is “No one is immune to a good idea”, meaning that anyone should accept what the other has to offer on one side and one the other side that sharing is the way moving onward.
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[omember id=”Benjamin_Stump” name=”Benjamin Stump” title=”VP of Business Development, Brand Protection & Customer Engagement at WISeKey” picture=”https://cdn.wisekey.com/wp-content/uploads/2020/05/wisekey-Ben-bio-1.jpg”]
Benjamin is currently VP of Business Development at WISeKey’s Brand Protection and Consumer Engagement division. Benjamin has held executive level positions for OpSec Security, Inc., Westell Technologies, Kentrox Inc., Digicel USA, Telcordia Technologies and Bellcore. Benjamin’s research and technology contributions include many published works, speaking engagements at industry conferences, as well as patents for industry related technologies. Benjamin holds a Bachelor of Science from Lafayette College and a Master of Science, Industrial and Operations Engineering from the University of Michigan.
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[omember id=”Frederic_Millet” name=”Frederic Millet” title=”Director Illicit Trade Prevention, Smoke-Free Products – Philip Morris international” picture=”https://cdn.wisekey.com/wp-content/uploads/2020/08/wisekey-pred.jpg”]
Frederic Millet has been with PMI for 11 years and has held various positions in the Illicit Trade Prevention and Global Operations divisions.
He leads the strategy and coordination efforts for the safeguarding of PMI smoke-free products across PMI regions and markets.
Prior to this, he was in charge of the strategy and planning of the product tracking operations for the company and was also the Program Manager for the implementation of the Tracking and Tracing requirements in Europe under the European Tobacco Product Directives. He also worked for 6 years in the tobacco sourcing operations of PMI both at global and regional level (Africa).
Before joining PMI, he held various positions in Strategy and Finance namely in the Media & Entertainment sector in France, Management & Strategy Consulting in South Africa, and in the Packaging industry in the UK/South Africa.
He holds a Master in Finance, Business Administration and Leadership Studies from Amiens Business School-France and HEC Montreal-Canada.
He is married with 2 girls and lives in Switzerland..
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[omember id=”Anthony_Lamy” name=”Anthony Lamy” title=”Partner/ Chief Revenue Officer at Wecan Group” picture=”https://cdn.wisekey.com/wp-content/uploads/2020/08/wisekey-anthony.jpg”]
Previously Anthony was Group Director in charge of Global Partnerships at Facebook for 8+ years. His role is focuses on building strategic relationships with companies and collaborating on the development of winning actions that drive long-term business value for them.
He has 20 years of marketing and sales experience. He worked for companies like SAATCHI & SAATCHI for which he launched SAATCHI & SAATCHI INTERACTIVE and was in charge of SSI Pan-European business.
Belgian native, Anthony lived in the US, London and is now based in Geneva Switzerland.
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